ABOUT THE TEAM
- The New Games Division exists to create new hit hybrid-casual music games that make interacting with music fun and part of players’ daily lives. It owns the full lifecycle from idea → prototype → soft launch → PMF, before handing over successful titles to LiveOps for long-term operation.
- This division’s focus is launching new rhythm/hybrid music games with distinct value propositions with AI-empowered squads
ABOUT THE ROLE
- As Unit Manager – New Games , you are the end-to-end owner of the music game unit: You lead a cross-functional squad (Product Owner, Unity Developer, Artist) to ship new rhythm/hybrid music games from concept to PMF. You are accountable for both product outcomes (soft-launch/ PMF, revenue,...) and people outcomes (team performance, growth, engagement). You turn the company strategy — speed, systemization, AI-powered production — into the day-to-day way of working for the New Games team.
- This role reports to the Game Director.
WHAT YOU WILL DO
- 1. Own Product Vision & Portfolio
- Define and continuously refine the product vision, positioning, and roadmap for the hybrid-rhythm games portfolio
- Translate company-level choices “rhythm games core + super fast production + personalization” into concrete game bets and experiments for your unit.
- Build and maintain a balanced pipeline of concepts (from quick validations to deeper PMF), ensuring the unit can deliver its soft-launch and PMF targets for the year.
- 2. Drive Game Development & Delivery
- Lead the squad through the full lifecycle of each game: ideation → prototype → core loop → soft launch → PMF decision → LiveOps.
- Ensure the team consistently hits divisional targets on time-to-launch and development mandays per first release, by:
- + Using modular prefab systems, shared features, and templates
- + Standardizing code structure and workflows with Tech and Game Solutions
- Own quality and readiness at each decision gate (POC, core loop, soft launch, PMF), ensuring no critical issues at launch and clear kill/continue recommendations.
- 3. Lead with Data, Experiments & Player Insight
- Define success metrics per game and per phase (e.g., R1/R3 retention, SumR30, ROAS, LTV, ARPDAU, UV14, time spent) and track them rigorously.
- Set clear hypotheses and experiment plans for gameplay, difficulty, content, and monetization; partner with DnI and Solution teams to use A/B testing platforms and analytics effectively.
- Combine quantitative insights (dashboards, experiments) with qualitative feedback (playtests, user interviews, store reviews) to make clear decisions on design and roadmap.
- 4. Build & Grow a High-Performing Cross-Functional Unit
- Lead a multi-disciplinary squad with clarity of roles, goals, and performance expectations, aligned to divisional KPIs and company goals.
- Create a culture of psychological safety, accountability, and learning: celebrate experiments, run retros, and turn failures into shared lessons instead of blame.
- 5. Systemize & Scale: From One Game to a Production Engine
- Collaborate with Game Solutions, Music Central, Design CoE, and Tech to:
- + Adopt and influence modular feature libraries, Level Design systems, and tooling that make squad team faster and more scalable.
- Standardize event hooks, monetization modules, analytics, and LiveOps readiness so that successful games can be transferred to LiveOps with minimal friction.
- 6. Partner with LiveOps, Marketing & Licensing for Scale
- Work closely with LiveOps Unit Managers to define the handover criteria and roadmap for games that reach PMF, ensuring LiveOps teams can operate them at scale (events, monetization, content pipelines).
- Partner with Marketing on go-to-market strategy: concept testing, creative strategy, UA channels, and scaling plans for each game title.
- Collaborate with Licensing and Music Central to leverage music as a strategic differentiator in rhythm games.
QUALIFICATIONS
- 5+ years of experience in game product management / game design / production, including:
- + Proven experience shipping and operating mobile F2P or hybrid-casual games
- + At least 2+ years leading cross-functional teams (formal people management or squad leadership).
- Strong understanding of:
- + Hybrid-casual & rhythm games: core loops, engagement drivers, monetization systems, personalization, LiveOps.
- + Mobile F2P economics and key metrics (e.g., DAU, retention curves, SumR30, ROAS, ARPDAU, LTV, UV14).
- Demonstrated ability to:
- + Own product outcomes end-to-end for one or more titles
- + Make data-informed decisions and design meaningful A/B tests
- + Balance speed vs. quality in an iterative production environment
- Strong people leadership skills:
- + Setting clear expectations, giving feedback, coaching, and handling performance issues
- + Working effectively with diverse profiles (Tech, Art, Music, Design, Data, Marketing).
- Excellent communication and collaboration skills in English: able to align stakeholders, present decisions clearly, and write structured product documents and specs.
- Deep passion for games and curiosity about how players experience music through gameplay.
NICE TO HAVE
- Direct experience working on rhythm / music games, or products where music is a core part of the value proposition.
- Experience in:
- + Hybrid-casual games that mix simple core gameplay with deeper meta systems
- + Building or operating LiveOps-driven titles (events, passes, time-limited modes).
- Hands-on familiarity with:
- + Unity and game production workflows
- + Analytics & experimentation platforms (A/B testing, dashboards, cohort tools).
- Experience leveraging AI tools in game production (content generation, level design, art style, analytics) and/or working with modular game systems at scale.
CLOSING
- If you’re excited about building a hit-making rhythm-games engine and leading a small, fast, AI-powered squad at the heart of Amanotes’ ambition, we’d love to hear from you.
Consent Notice for Personal Data Processing
- By applying to any position at Amanotes, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “Consent Notice for Personal Data Processing” carefully before submitting your application.
- Thank you for your interest in joining Amanotes.
About Amanotes
We are Amanotes – a dynamic music game company that’s using cutting-edge technology to transform how people experience music.
Since 2014, we’ve led the global simple music game market with over 3.5 billion downloads across 190+ countries, including chart-topping titles like Magic Tiles 3, Tiles Hop, Dancing Road, and Duet Cats.
As the #1 Music Game Publisher worldwide and the #1 App Publisher from Southeast Asia by downloads, our ambition is clear: to create iconic, hybrid-casual music games that people love and play for years.
What truly sets Amanotes apart is not just what we build — it’s how we grow and who we grow with:
🎓 We invest in your growth through learning budgets, coaching, and stretch opportunities.
🎶 We embrace a creative and dynamic culture, where everyone can play, share, and thrive.
🧘 We believe in work-life harmony — your rhythm matters here.
🏆 We recognize and reward impact, with competitive benefits and clear development paths.
Come join our music-filled workplace, where innovation meets rhythm — and let’s create a magical music experience together.
Amanotes – Where Everyone Can Music.
How To Apply?
Click the button or contact us at talents@amanotes.com.
How do we hire
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